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KPIs That Corrupt
In the previous tier of this series I argued that a KPI is a map, a useful simplification of the business. This post is about what happens to the map...
KPIs That Corrupt
In the previous tier of this series I argued that a KPI is a map, a useful simplification of the business. This post is about what happens to the map...
When Data Stalls You
We tend to assume that more data moves a decision forward. Often it does the opposite. A team that cannot agree gathers numbers, and the numbers hand everyone…
When Data Stalls You
We tend to assume that more data moves a decision forward. Often it does the opposite. A team that cannot agree gathers numbers, and the numbers hand everyone…
Crafting Your Map
Every metric you choose is a reduction. You take a sprawling, partly unknowable business and you draw a small picture of it that fits on a screen. That is the…
Crafting Your Map
Every metric you choose is a reduction. You take a sprawling, partly unknowable business and you draw a small picture of it that fits on a screen. That is the…
The Illusory Truth
Because our "selfish genes" love to conserve calories we use mental shortcuts (heuristics) to avoid the calorie intensive work of thinking and we often end up with something that seems...
The Illusory Truth
Because our "selfish genes" love to conserve calories we use mental shortcuts (heuristics) to avoid the calorie intensive work of thinking and we often end up with something that seems...
How to Brief an Analyst
Most briefs ask for description and quietly hope for a recommendation. "What's our best-performing channel?" has the shape of a decision question but behaves like a description question. It asks...
How to Brief an Analyst
Most briefs ask for description and quietly hope for a recommendation. "What's our best-performing channel?" has the shape of a decision question but behaves like a description question. It asks...
Is your agency actually working? Here's how to ...
Money goes out every month, orders come in and the report has green arrows on it. You got 20% more views than last month! You're being told it's all going...
Is your agency actually working? Here's how to ...
Money goes out every month, orders come in and the report has green arrows on it. You got 20% more views than last month! You're being told it's all going...