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Good Decisions, Bad Outcomes
Most of us judge a decision by how it turned out. It is the natural move, and it is a trap. Ecommerce is closer to poker than to chess: you...
Good Decisions, Bad Outcomes
Most of us judge a decision by how it turned out. It is the natural move, and it is a trap. Ecommerce is closer to poker than to chess: you...
The Story Your Data Lets You Tell
Nassim Taleb gave this a name worth keeping: the narrative fallacy, the habit of building a satisfying story on the logic of "it came after, so it was caused…
The Story Your Data Lets You Tell
Nassim Taleb gave this a name worth keeping: the narrative fallacy, the habit of building a satisfying story on the logic of "it came after, so it was caused…
The Founder Bottleneck
The problem with a founder doing everything, is tough to see in the moment. The task being focused on gets done and the nature of power means the fault will...
The Founder Bottleneck
The problem with a founder doing everything, is tough to see in the moment. The task being focused on gets done and the nature of power means the fault will...
How To Set Better Targets
A team can hit every target it has been given and still fail the business. Marketing can increase the number of leads while sales revenue falls. Customer service can reduce...
How To Set Better Targets
A team can hit every target it has been given and still fail the business. Marketing can increase the number of leads while sales revenue falls. Customer service can reduce...
Why Agencies Struggle to Deliver for Small Comp...
Hiring an agency should make life easier. The company gains access to expertise without building an entire internal team. Work begins faster, specialist skills become available and the founders can...
Why Agencies Struggle to Deliver for Small Comp...
Hiring an agency should make life easier. The company gains access to expertise without building an entire internal team. Work begins faster, specialist skills become available and the founders can...
The AI GTM System For Founders
The Lightweight AI GTM System: From Customer Evidence to Closed Deals How B2B SaaS founders can connect customer conversations, content, account research, outreach and sales follow-up without building an expensive...
The AI GTM System For Founders
The Lightweight AI GTM System: From Customer Evidence to Closed Deals How B2B SaaS founders can connect customer conversations, content, account research, outreach and sales follow-up without building an expensive...